The Banrock Station Wine and Wetland Centre is an international tourist attraction, with over 8,000 visitors a year. It sits on a ridge offering elevated, panoramic views of the Banrock Lagoon, the working vineyards, native woodlands, the Murray River and beyond. Its environment is teaming with indigenous fauna and animals which are protected through the conservation work. It has been making wine since 1995, reinvesting proceeds from its sales into environmental preservation projects within the wetlands.
When WCN_ started working with Banrock Station, we felt it was critical to amplify the unique elements that exist in one of Australia’s finest conservation areas. We wanted to help the South Australian vineyard tell its story, showcasing rare flora and fauna from the region to convey its commitment to the environment.
We wanted to hero the endangered Blue Mallee tree, as well as a number of species from the wetlands, such as the spiny daisy and Murray River turtle. By highlighting these endangered species the brand is aiming to connect with a socially conscious audience and tell the story of the winery's conservation work.
We used the identity to encapsulate the ethos and a simple brand architecture which could flex across the entire portfolio of different offers and varietals. The rich stories relating to the unique species found in the area is then relayed across the back labels, cases, and supporting brand collateral.
“Banrock Station has real environmental credentials, which is a unique selling proposition for shoppers. We believe in giving back to the environment and the land that our wine comes from because good wine needs a great environment. In the past we have simply said Wine of Australia, but with the redesign we can proudly tell the story to our audience ”
Andrew Stark, Banrock Station GM marketing and category (ANZP)
Client: Accolade Wines, Banrock Station
Brand Strategy, Brand Identity, Packaging Design, Brand Activation, Brand Architecture, Point of Sale.
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