Telling a story for a renowned Australian vineyard that goes deeper than its vines.
Nestled in one of Australia’s finest conservation areas, Banrock Station wanted to deepen the connection with its audience by communicating its environmental credentials.Read more_
The Banrock Station Wine and Wetland Centre is an international tourist attraction, with over 8,000 visitors a year. It sits on a ridge offering elevated, panoramic views of the Banrock Lagoon, working vineyards, native woodlands, the Murray River and beyond. Its environment is teeming with indigenous fauna and animals which are protected through conservation work.
The vineyard has been producing wine since 1995 and reinvesting proceeds from its sales into environmental preservation projects within the wetlands. It was critical for the brand to amplify the uniqueness existing within one of Australia’s finest conservation areas. We wanted to hero the endangered Blue Mallee tree, as well as a number of wetland species including the Spiny daisy and Murray River turtle.
Through telling the story of the winery’s conservation work we were able to celebrate these endangered species and educate and connect with a socially conscious audience… that ideally enjoys wine.
NPD Brand Creation
Activation / POS
AU / NZ