The iconic German brand approached WCN_ wanting to connect with a more youthful audience in the rapidly growing Vietnamese and Indian markets.
WCN_ designed a solution that breathed new life into the traditional Beck’s brand. The design spoke to refreshment whilst maintaining the brand’s heritage and credibility. This appealed to the loyalists and new adopters alike.
Refreshing a classic_
‘The light beer market was rapidly growing so it was important to create a proposition that enabled consumers to understand and engage with the new offer.”
Craig Burrows Design director.
Client: AB Inbev South Asia, Becks
Brand Identity, Packaging Design, Brand Assets
WhatCameNext_ acknowledges the First Peoples of Australia, their Elders past, present and emerging. We pay our respects to the traditional storytellers, designers, artists and owners of the land on which we live and work.