A traditional classic created for the next generation of refreshment seekers.
Beck’s, the iconic German brand wanted to connect with a more youthful audience in the rapidly growing Vietnamese and Indian markets.Read more_
Beck’s approached WCN_ wanting a new offer that appealed to a younger generation of refreshment seekers while leveraging their renowned credibility and heritage.
It was important to use their well defined brand assets to create instant affinity while designing a refreshed offer that consumers in the rapidly growing Vietnamese and Indian markets were seeking out. The approach appealed to the loyalists and new adopters alike.
AB Inbev South Asia, Becks