Beck’s Ice

A traditional classic created for the next generation of refreshment seekers.

Beck’s, the iconic German brand wanted to connect with a more youthful audience in the rapidly growing Vietnamese and Indian markets.

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Beck’s Ice

Beck’s approached WCN_ wanting a new offer that appealed to a younger generation of refreshment seekers while leveraging their renowned credibility and heritage.

It was important to use their well defined brand assets to create instant affinity while designing a refreshed offer that consumers in the rapidly growing Vietnamese and Indian markets were seeking out. The approach appealed to the loyalists and new adopters alike.

 

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Client
AB Inbev South Asia, Becks

Sector
Alcoholic Drinks

Expertise
Brand Identity
Brand Strategy
Brand Assets
Advertising

Region
Vietnam
India

Beck's Ice
Beck's Ice
Beck's Ice
Beck's Ice