Beck’s Ice
A traditional classic created for the next generation of refreshment seekers.
Beck’s, the iconic German brand wanted to connect with a more youthful audience in the rapidly growing Vietnamese and Indian markets.
Read more_Beck’s Ice
Beck’s approached WCN_ wanting a new offer that appealed to a younger generation of refreshment seekers while leveraging their renowned credibility and heritage.
It was important to use their well defined brand assets to create instant affinity while designing a refreshed offer that consumers in the rapidly growing Vietnamese and Indian markets were seeking out. The approach appealed to the loyalists and new adopters alike.
Client
AB Inbev South Asia, Becks
Sector
Alcoholic Drinks
Expertise
Brand Identity
Brand Strategy
Brand Assets
Advertising
Region
Vietnam
India
