Beeotic Honey

Establishing a new market for honey.

Natural Australian products are highly regarded by overseas consumers. Beeotic by Capilano, a specialty honey sourced exclusively from healthy Australian bees, is claimed to be the only clinically-tested prebiotic honey in the world. It needed a design that felt premium, localised and at home within different purchasing environments.

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Beeotic Honey

Made of 100 percent natural Australian honey, Capilano Beeotic Honey includes a guaranteed 340 mgs of naturally occurring prebiotic oligosaccharides per serving. Supported by clinical research, Beeotic aims to further increase the health and wellness benefits of Australian honey through prebiotics. It's an easy and tasty way to help nourish the good bacteria in the gut and may help support healthy microflora balance in the digestive system.

With all the health benefits locked into the product we needed to create a premium offering that would feel at home within pharmacies and department stores within Asia and the USA. By using colour semiotics targeted to local markets it had brand appeal and stood out on shelf. The application of master brand elements and clear messaging ensured the design attracted consumers looking for a high quality, imported product that uses the best honey Australian bees have to offer.


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Hive & Wellness

Retail / Pharmacy
Condiments / Spreads
Health Foods

Brand Strategy
Brand Identity/Packaging
Brand Creation
Brand Architecture
NPD Brand Creation
Activation / POS

China / SEA