Carlton Zero
Quenching the thirst for low/no-alcohol offers.
With the emerging global low/no-alcohol movement Carlton wanted to lead the way in Australia by becoming the first brand to market.
Read more_Carlton Zero
The low/no-alcohol movement is becoming one of the biggest drinks trends in years. Sales of these sans alcohol drinks have risen by more than 20.5% in just one year, with low-alcohol beer and cider sales soaring by almost 30% (Kantar Worldpanel).
Carlton, one of Australia's leading beer brands approached WCN_ to create an offer to quench these changing consumer tastes. The result was a powerful and dramatic statement from Carlton that stood out amongst the crowd and engaged with its audience. The brand exuded confidence whilst ensuring it remained masculine and modern, winning a global design effectiveness award in 2020.
As the market continued to explode we’ve evolved and modernised the design to ensure continued success and cut through amongst the future competition.
Client
Carlton & United Breweries
Sector
Alcoholic Drinks
Expertise
Brand Creation
Brand Strategy
Packaging Design
Brand Identity
Advertising
Retail
Brand Activation
NPD/Limited Edition
Apparel
Region
AU





