Carlton Dry
Modernising and refreshing Australia’s favourite full strength, low carb lager.
Bringing modernity, consistency and standout across the portfolio for Carlton Dry to continue deepening connection with consumers.
Read more_Carlton Dry
Brewed for refreshment Carlton Dry has been in the Australian market for over a decade aimed as those looking for lower carbohydrates and a lighter cleaner flavour to their beer. Made using modern techniques and finest ingredients the brand has appealed to a more modern consumer. When reinvigorating the visual elements we wanted to modernise the identity and create a greater level of consistency across the portfolio. Increasing standout in the cool room. Within the process the typography was updated and the identity hierarchy re-weighted to ensure the brand could speak confidently in the hand and in-store.
Client
Carlton & United Breweries/Asahi
Sector
Alcoholic Drinks
Expertise
Visual Identity
Packaging
Portfolio Management
Brand Architecture
Activation
Region
AU
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