A category changing design for Australia’s muesli maker.
With a rapidly expanding product range and big aspirations Eclipse Organics wanted to move into new categories and markets confidently but lacked the brand understanding to succeed.Read more_
We worked closely with Eclipse Organics to create their brand identity and define their business purpose. This clarified who they were and how they could leverage their brand to engage and connect with their audience.
Through this we uncovered that Eclipse’s key asset was the happiness it brings to the table with its innovative flavour combinations that are both delicious and nutritionally dense. To express this, we used a collection of fluid patterns and unique artworks bursting with vibrancy and movement to create expressions of flavour for each pack. With the brand and product communication at the heart of the pack, a bold visual architecture was created that allowed Eclipse the space to express itself.
This ability to stand out from the crowd and communicate confidently across categories from health to functional foods will enable Eclipse Organics to achieve its potential and bring happiness to every table at home and abroad.