Omni Sparkling Wine
Celebrating the good times
Good value wine doesn’t need to look cheap. For a brand in decline and losing it’s relevance we created a classic architecture that allowed for some fun expressions across it’s portfolio. Just like the audience, they like to have a good time but wanted to be taken seriously.
Read more_Omni Sparkling Wine
Sparkling wine accounts for approximately 20% of total wine sales, and was experiencing significant value and growth. The only segment in decline was the sub-$10 category, of which Omni sat right in the middle of. This lack of growth was blamed on the brand’s lack of relevance and their failure to connect with the target audience.
With audiences unaware of the superior quality of Omni, WCN_ were approached to get this sparkling wine noticed and chosen again. WCN_ gave Omni something to celebrate. With no brand equity and little brand loyalty WCN_ gave Omni an identity they could own and an architecture that could hold their personality.
With audiences unaware of the superior quality of Omni, WCN_ were approached to get this sparkling wine noticed and chosen again. With no brand equity and little brand loyalty the brand needed an identity they could own and an architecture that could hold their personality. A more refined visual equity spoke of the product quality, and opened up an approach for the brand communication and activation paving the way for confident Limited Edition brand extensions. Audiences were then connected with the simple idea of ‘Celebrating the good times’.
Client
Accolade Wines
Sector
Alcoholic Drinks
Expertise
Brand Strategy
Brand Identity/Packaging
Brand Architecture
Brand Activation
Art Direction
Copywriting
Point of Sale
Region
AU / NZ
WhatCameNext_ acknowledges the First Peoples of Australia, their Elders past, present and emerging. We pay our respects to the traditional storytellers, designers, artists and owners of the land on which we live and work.