Illuminating the way for Australia's leading intelligent lighting specialist.
The rebrand and refocus of Green Earth Energy was critical to achieve its long-term vision of expansion into emerging categories and to maximise other opportunities.Read more_
Green Earth Energy approached WCN_ looking to reposition their business to better reflect their technology and growing industrial consumer base. We conducted a strategic review of Green Earth Energy to gain a full understanding of all the functions and how they benefited its current customer base. From the insights we gained we developed a name and scalable brand identity that worked across a multitude of business platforms and allowed for business growth and expansion.
The name and identity reflect the brand's complex level of technology along with its multitude of benefits, in the simplest form. Now known as Vivid Industrial, they are the global leader in intelligent lighting technology.
Since Vivid Technology gained it’s ASX listing post-rebrand in 2017, WCN_ have established a portfolio of associated, technology driven companies. Each sharing core visual assets which we ‘remix’ to deliver standalone identities that still offer master brand consistency.
Green Earth Energy
Tone of Voice