Vivid Industrial is the global leader in intelligent lighting technology. They approached WCN_ looking to reposition their business to better reflect their technology and growing industrial consumer base.
WCN_ conducted a strategic review of the Green Earth Energy to gain a full understanding of all the functions, and how it benefited it's current customer base. Building on insights gained we developed a name and scalable brand identity that was able to work across a multitude of business platforms allowing for business growth and expansion.
Lighting up the way_
Upon Vivid Technology gaining it’s ASX listing post-rebrand in 2017, WCN_ have continued to establish a portfolio of associated, technology driven companies. Each sharing core visual assets, ‘remixing’ them to allow standalone identities that still deliver master brand consistency.
The name and identity have been designed to reflect the very complex technology and multitudes of benefits, communicated in the simplest form.
"Helping us to define our position within a rapidly developing market has been critical to our success'
Samuel Marks, Managing Director, Vivid Technology.
Client: Vivid Industrial
Naming, Brand creation, Brand strategy, Brand vision, Brand identity, Brand assets, Digital