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Vivid Industrial is the global leader in intelligent lighting technology. They approached WCN_ looking to reposition their business to better reflect their technology and growing industrial consumer base.

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WCN_ conducted a strategic review of the Green Earth Energy to gain a full understanding of all the functions, and how it benefited it's current customer base. Building on insights gained we developed a name and scalable brand identity that was able to work across a multitude of business platforms allowing for business growth and expansion.

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Lighting up the way_

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Upon Vivid Technology gaining it’s ASX listing post-rebrand in 2017, WCN_ have continued to establish a portfolio of associated, technology driven companies. Each sharing core visual assets, ‘remixing’ them to allow standalone identities that still deliver master brand consistency.

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The name and identity have been designed to reflect the very complex technology and multitudes of benefits, communicated in the simplest form.

"Helping us to define our position within a rapidly developing market has been critical to our success'

Samuel Marks, Managing Director, Vivid Technology.

Client: Vivid Industrial

Naming, Brand creation, Brand strategy, Brand vision, Brand identity, Brand assets, Digital

What Came Next - Brand Creators & Innovators
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