Vodka Cruiser

Established in 2000, Vodka Cruiser has been a firm favourite ready-to-drink fruit-inspired vodka brand in Australia. With a vast collection of fruit-inspired colours the classic Vodka Cruiser RTD needed to showcase its bold, vibrant personality to a new generation of mixer drinkers.

Respectfully we evolved the identity to create a simplified mark that could be used with confidence. A fun, funky pink was chosen as a core brand colour, creating a distinctive, vibrant and flavourful self presence amongst a see of multi-coloured alternatives. A simplified graphic tone and impactful design was brought across all touchpoints to bring contemporneity and desire with new and established drinkers.

VC’s new look enables the brand to confidently own flavour through colour, creates a distinctive shelf presence and gives the brand a refreshed vibe to connect with the next generation of mixer drinkers.

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